From 1-2 enquiries a month to
240+ a month.
Howard runs Life Pro — a UK life-insurance broker in one of the most cut-throat SERPs there is. When he came to us his site had around 10 ranking keywords. Four months later it has 2,000+, dominates AI Overviews for its category, and drives most of its traffic straight out of ChatGPT, Claude, Perplexity and Gemini.
From invisible to the answer.
A month-by-month timeline of what we did, in what order, and what moved as a result. Scroll through — this is exactly how the transformation played out.
-
Dec 2025 · Month 0
Howard reaches out.
10 ranking keywords. 1-2 enquiries a month. Competing against Aviva, Legal & General, Zurich — household brands with 20-year backlink profiles.
0 keywords ranking -
Jan 2026 · Month 1
New site ships.
Custom-built end-to-end. Blazing-fast, schema-rich, structured so LLMs can lift quotable chunks cleanly. Every page mapped for a buying intent before a word was written.
0 PageSpeed · mobile -
Feb 2026 · Month 2
Reverse-engineered content rolls out.
For every target keyword we scraped the top 3 ranking competitors, kept the best of each, and rebuilt a stronger page with AI-era structure on top. Page by page. Cluster by cluster.
0 pages live -
Mar 2026 · Month 3
One PR campaign lands.
Ten high-DA, high-traffic backlinks — The Mirror, the Daily Record, eight more national titles. That's the topical-authority signal Google and the LLMs both reward heavily.
0 national features -
Apr 2026 · Month 4
AI Overviews start firing.
Google's AI box starts quoting Life Pro on commercial life-insurance queries. Howard's content isn't just ranking — it's becoming the answer.
0 AI Overviews -
Today · Apr 2026
From 1–2 enquiries a month to 240+ a month.
Four months on, Howard's running a different business. The phone doesn't stop. The site is the answer in ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews — and the enquiries it brings in are pre-sold by the time they land.
0 ranking keywords · from 10
Three moves. All designed for the AI era.
Rebuilt the website end-to-end.
Speed, structure, schema and conversion — all mapped before a line of code. Built to be quoted by LLMs and convert on landing.
Reverse-engineered content, page by page.
For every target keyword: scrape Google's top three, keep the best of each, rebuild as one page that beats all three combined.
One PR campaign. Ten high-DA, high-traffic backlinks.
One focused PR push — Howard in the Mirror, the Daily Record and eight more national titles. The topical trust signal both Google and LLMs reward.
$11.7K a month in traffic value. In four months.
SEMrush calculates what Howard's organic traffic would cost if he were buying it through Google Ads. $11,700 every month — built up in just four months from a near-zero starting point. That number compounds with every new keyword we rank.
From nothing to 904 monthly organic desktop visitors.
New domain. Zero traffic in December 2025. Four months later SEMrush is reporting 904 monthly organic on desktop alone — on a site that would normally take 18-24 months to get there.
Another 481 a month on mobile — same hockey stick.
Mobile tells the same story. Flatline for years, then a near-vertical curve the moment our content + site build hit production.
Dominating the place buyers actually look now: AI.
Life insurance is being bought through AI. People ask ChatGPT and Claude "what's the best UK life insurance for over 40s" — and Life Pro is the answer. Howard now has 77+ keywords showing inside Google's AI Overviews alone, plus placements across ChatGPT, Claude, Perplexity and Gemini.
2,000+ keywords. Most of them first page.
Below is the keyword-level view. Every row with the ⭐ marker is an AI Overview placement — Life Pro is literally the answer Google is feeding into its AI box.
Most of Howard's traffic isn't from Google. It's from AI.
If you look carefully at the keyword screenshot above, the majority of positions carry the ⭐ AI Overviews marker. That means when a prospect asks ChatGPT, Claude or Google's AI box about UK life insurance, Life Pro's content is the thing being quoted back to them. In a market this competitive — where household brands have been paying for SEO for two decades — a new broker is already the AI answer. That's the moat we've built Howard.
"You changed my business.
Honestly — you changed my life."
Want a Life Pro story for your business?
We take on a limited number of website + content builds each quarter. If you're in a competitive niche and ready to be the AI answer in your category, let's talk.
Book a strategy callNo pressure. No contracts. Month-to-month.