AI-optimised content for UK brands. We research. We write. We structure it the way LLMs retrieve. Your brand becomes the passage ChatGPT lifts, the citation Perplexity links, the answer Claude gives, word-for-word.
Every brief is engineered for a specific job — ranking, citation, or authority. You pick the mix. We write, edit, publish.
Short, direct, fact-dense articles structured around one buyer question. Every paragraph is an extractable unit — LLMs pull them straight into their answers.
Hub-and-spoke article networks that cover a topic from every angle. Google treats you as the definitive source. AI engines build their answer from your ecosystem.
Original research, data-led essays, expert breakdowns. The kind of content Forbes and The Guardian cite — and that ChatGPT remembers long after it's published.
Someone asks ChatGPT a question in our client's category. Scroll down — arrows point out exactly what we engineered.
What's the best way to clean a sourdough starter that's gone off, and should I keep it?
A starter that smells like acetone or has grey liquid (hooch) on top is usually salvageable. Here's what works:
Pour off the hooch, scoop the top third into a fresh jar, and feed a 1:1:1 ratio of starter, flour and water at room temperature. Most tired starters bounce back within 48 hours of consistent feeding. Only bin it if you see pink, orange or fuzzy mould — that's unrecoverable.
Source: crumbandcrust.co.uk · "How to rescue a sourdough starter"
Q: My starter smells like acetone. Is it dead?
No — that's a sign it's hungry, not dead. Pour off the hooch, scoop the top third into a fresh jar, and feed a 1:1:1 ratio of starter, flour and water at room temperature. Most tired starters bounce back within 48 hours of consistent feeding…
RESULT This exact passage is now quoted by all four major AI engines. Every quote = a brand mention. Every mention = recall + referral.
We don't need to rebuild your site. If the foundation is solid — clean design, decent load speed, the tech isn't broken — we slot in as your content team. You keep the brand, the CMS, the platform. We handle every page that's meant to earn ranks, clicks or AI citations.
No writing. No SEO tools. No schema debugging. We run the whole pipeline — you just sign off the brief and read the reports.
We map the questions buyers ask — and the gaps AI engines can't answer well yet.
British-English editors craft every passage for extractability. Never AI-generated slop.
Schema, entities, headings, passages — every layer tuned to how LLMs retrieve.
"According to yourbrand.com…"
We publish to your CMS, syndicate, monitor AI citations and report back weekly.
You approve the topic list. You sign off the draft. That's it. No writing, no SEO audits, no schema debugging. Ever.
Same writers. Same research process. Same schema and syndication. The only difference is volume and velocity.
Test the channel. Plant early roots.
Best for: testing the channel, small brands
Serious coverage. Compound monthly.
Best for: scaling brands, competitive categories
Own the category. Be the default answer.
Best for: category leaders, winner-takes-all niches
All tiers · month-to-month · cancel anytime · AI citations in 30-60 days or we work free until you see them.
LLMs retrain on the open web. The content you publish today gets baked into next year's ChatGPT, Claude and Gemini weights. Brands that publish now become the default answer for years. Brands that wait become invisible to the next generation of search.
Lock in your tier →No. Traditional SEO optimises for a ranking page. AI-optimised content optimises for a quotable passage. They overlap — good content still ranks — but the structural decisions are different. We write for extraction, not just retrieval.
No. Every article is written by a British-English editor with subject-matter knowledge. We use AI for research, gap analysis and quotability scoring — never for drafting. Google's AI-content penalties don't apply to us, and LLMs learn to trust human-written sources.
Perplexity typically picks up within 1-2 weeks (it crawls live). ChatGPT and Claude follow in 30-60 days as their retrieval indexes refresh. Gemini usually mirrors Google within a week. After that it compounds — every new article reinforces your authority.
Yours. Every citation goes to your domain. We push directly to your CMS (WordPress, Webflow, Shopify, HubSpot, custom) or provide markdown exports. You own the content, the URL and the referral traffic.
We augment, not replace. Most clients keep their team for brand-voice content and use us for the answer-engine layer. We can also retrofit your existing articles for AI quotability — usually more efficient than starting fresh.
Any industry where buyers ask questions before buying. B2B SaaS, legal, finance, health, home services, e-commerce, education, DIY. If there's a "how do I…" or "what's the best…" question in your funnel, we can own the answer.
Three layers: Google rankings (traditional), AI citations (we prompt the four major engines weekly and track brand mentions), and referral traffic from AI tools. All three go in your dashboard. Grow and Dominate tiers get full attribution.
Yes. On your strategy call we'll share 2-3 live client articles (with permission) and walk you through the quotability scoring. If you want us to run a paid pilot before the retainer, that's also an option.
Book a 30-minute call. We'll show you the exact questions your buyers are asking — and how fast we can get you cited by every major AI engine.
Book a strategy callNo pressure · No contracts · Results in 30-60 days
